Community / Fiery Up Helly Aa festivities to be livestreamed around the world
THE WORLD-FAMOUS Lerwick Up Helly Aa will be livestreamed on Tuesday night, allowing global viewers to beam the fiery festivities straight to their homes once more.
The Lerwick procession, which sees roughly 1,000 torch-carrying guizers line the streets to burn a Viking galley, will be streamed by Promote Shetland and North Broadcast on Tuesday evening.
People watching on uphellyaa.com from 7pm on Tuesday will also hear live commentary of the event.
Alternatively, it will be streamed on the Promote Shetland Facebook page and YouTube channel.
The feed will also be available for international news networks including Reuters and LiveNOW from FOX.
The Japanese Broadcasting Corporation are in Lerwick to film the globally recognised event, which follows an American crew recording this month’s Scalloway Fire Festival.
Promote Shetland said millions of people around the globe could be watching Lerwick Up Helly Aa next week.
Its head of content marketing Adam Civico said the profile of Shetland’s fire festivals “continues to grow each year”.
“As ever, there’s a huge amount of interest in the Lerwick event and we are pleased to support the live stream again,” he said.
“Not only does this allow people around the world to get a taste of Up Helly Aa it is also an excellent opportunity to demonstrate how vibrant community life is in Shetland.”
NorthLink Ferries is also partnering to livestream the festival, and its marketing manager Magnus Dixon said the event was a “bucket list item for many”.
“We’re also thrilled to co- sponsor the Up Helly Aa webcam once again – so that many more can enjoy the spectacular fire festival as it happens on the night”.
The Up Helly Aa live feed will be provided by North Broadcast and available at uphellyaa.com as well as Promote Shetland’s Facebook and YouTube pages from 7pm on Tuesday 28 January.
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