Business / Local food entrepreneur to appear on Dragons’ Den
A LOCAL entrepreneur is set to appear on hit BBC TV show Dragons’ Den this weekend in a bid to win investment for her food company.
Evonne Morrison, from Weisdale, will be seen pitching her Superkraut range of sauerkraut to the Dragons on Sunday (September 15) at 8pm on BBC Two.
She built her company Good Nude Food while pregnant with twins and launched the Superkraut range in April last year.
Evonne left a career in the corporate sector to found the company, using less than £1,000 of her own money to buy fermentation equipment.
Superkraut – live, probiotic-rich sauerkraut with added superfood and flavour – can be bought locally at Scoop in Lerwick, while it is available in shops around the country too.
Evonne said being on Dragons’ Den was an “amazing experience – and a great opportunity to introduce people to my Superkraut range and the motivation behind my company”.
“I am passionate about creating healthy, natural food products that make people feel good,” she said.
“The Dragons are fantastic at what they do; having the chance to pitch to them is invaluable. Although I was a bit nervous, I loved every minute of it.”
Evonne has form when it comes to pitching her brand, with the entrepreneur winning funding from Scottish Edge in 2017 after impressing a panel of judges.
Dragons’ Den, meanwhile, sees budding entrepreneurs get three minutes to pitch their business ideas to five multimillionaires willing to invest their own cash.
It first aired in 2005 and it currently features the likes of Peter Jones and Deborah Meaden on the panel.
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