News / Land in Shetland’ at Glasgow exhibition
Shetland is to market its strategic location in the middle of rich fishing grounds when it brings its ‘Land in Shetland’ campaign to the Fishing 2010 exhibition in the Glasgow SECC between 20 and 22 May.
Kevin Moreland, marketing officer with Shetland Islands Council, said: “With the tight restrictions on days-at-sea and spiralling fuel costs, we feel it makes economic sense to land in Shetland rather than steam to mainland ports.”
Seven companies and organisations are exhibiting under the ‘Shetland’ banner and will be highlighting their services, making it a logical option for fishing vessels looking for a quick turnaround.
Mr Moreland added: “We have an excellent infrastructure here to support fishing vessels and the prices achieved at the fish markets in Lerwick and Scalloway are comparable, or sometimes even higher, than those on the mainland.
“We have been running our ‘Land in Shetland’ campaign for several years now and Fishing 2010 presents an excellent opportunity to remind skippers of the advantages of landing in Shetland.”
QD Events, the new organisers of Fishing 2010, says that uptake for the show has been excellent with over 90 per cent of stand space now taken up.
Highlights include the discussion sessions and seminars in a theatre sponsored by the Seafish Industry Authority.
The events lined up will include an address from Scottish Fisheries Minister Richard Lochhead, and an update on the reform of the Common Fisheries Policy by a leading EC fisheries official.
Marketing will be another key theme and will include a seminar on what multiple retail buyers are looking for and the challenges they face when buying fish.
Another seminar will look at the most efficient ways of getting the fish catch to the plates of consumers.
Fran McIntyre, managing director of QD Events, said: “We have been really encouraged by the level of interest in Fishing 2010 and despite these difficult economic times we are detecting an underlying optimism in the industry, which can only bode well for the future.”
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